Florist Wanstead Privacy Policy for Local Customers

Privacy Policy Overview

This Privacy Policy describes how Florist Wanstead collects, processes, and protects the personal data of customers placing orders from Wanstead and the surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and maintaining the privacy and security of your personal information.

Scope of This Policy

This policy applies to all individuals placing or intending to place orders with Florist Wanstead, whether via our website, phone, or in-person in Wanstead and nearby districts. By engaging our services, you acknowledge and accept the terms outlined in this Privacy Policy.

What Data We Collect

During the ordering process, or when you engage with our services, we may collect and process the following categories of personal data:

• Identity Data: Such as your full name or business name.
• Contact Data: Including delivery address, billing address, phone number, and, where necessary, email address.
• Order Details: Details of your purchases, delivery instructions, and any personal messages attached to orders.
• Payment Information: Such as payment card details or transaction references. (Note: We do not retain full payment card details after processing.)
• Correspondence: Records of communications between you and Florist Wanstead regarding your order or our services.
• Technical Data: IP address, browser type, and device information when you use our website.

Lawful Basis for Processing

Under the GDPR, we must rely on certain lawful bases to process your personal data. For Florist Wanstead customers, we process data under:

• Contractual Necessity: Processing your data is necessary to fulfil your order and deliver our floral products and services as requested.
• Legitimate Interests: We may process contact details to send updates regarding your order, or to improve our customer service and operational efficiency.
• Legal Obligation: We may need to retain certain data to comply with accounting, tax, or regulatory requirements.
• Consent: If you opt-in to receive marketing communications, we will process your data based on your explicit consent. You may withdraw this consent at any time.

How We Use Your Information

Your personal data is used for the following purposes:

• Processing and fulfilling your order, including delivery and payment processing.
• Communicating with you regarding your order, queries, or feedback.
• Improving our products and services for all customers in Wanstead and nearby districts.
• Fulfilling our legal and financial obligations.
• Sending marketing and promotional materials if you have given your consent.

Data Sharing and Processors

We take privacy seriously and do not sell or trade your personal information. We may share your data only when necessary, and only with trusted third parties who help us deliver our services. This may include:

• Delivery partners assisting with product delivery.
• Payment processors managing secure payment transactions.
• IT and system service providers supporting our website, order management and customer service systems.
• Professional advisors, such as accountants or legal consultants, to fulfil our regulatory responsibilities.

Any third-party service providers we engage are required to respect the security and privacy of your data and to process it only for the specified purposes. We do not allow our third-party processors to use your personal data for their own purposes.

Data Retention

Florist Wanstead retains your personal data only as long as is necessary for the purposes for which it was collected, including to fulfil orders, comply with legal and accounting requirements, or resolve disputes. Typically, we will retain customer records for up to 6 years to comply with tax and accounting laws. After this period, your data will be securely deleted or anonymised.

If you have given consent for marketing communications, your contact data will be kept until you withdraw your consent.

Your Rights Under GDPR

As a customer within Wanstead and the surrounding areas, you have rights regarding your personal data under the GDPR, including:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate data or complete incomplete data.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data, subject to any legal obligations to retain it.
• Right to Restrict Processing: You may ask us to suspend processing of your data under certain circumstances.
• Right to Data Portability: You may request to receive your data in a structured, commonly used format and transfer it to another provider, if technically feasible.
• Right to Object: You have the right to object to certain processing activities, such as direct marketing.
• Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the contact methods provided on our website or at our Wanstead premises. We will respond to your request in line with GDPR statutory timelines.

International Transfers

Your personal data will generally be processed within the United Kingdom or European Economic Area (EEA). In cases where we or our processors need to transfer information outside the EEA, we will ensure appropriate safeguards are in place to protect your data as required by GDPR.

How We Protect Your Data

Florist Wanstead employs physical, technical, and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. These include restricted access controls, secure payment processing, and staff training on data privacy responsibilities.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. We recommend reviewing this policy periodically to stay informed about how we protect your data.

Contact and Complaints

If you have queries concerning this Privacy Policy or your personal data, please refer to our website or visit our Wanstead location. If you are dissatisfied with our response to your data request, you may contact the relevant data protection supervisory authority for further advice.